When the Ralph Lauren team begin to integrate multimedia social content into their marketing calendar, there was a need to develop clear guidelines for accessibility and to outline the types of content that would live on social channels such as Instagram Reels, Stories, and TikTok.

As a brand known for quality in products and in marketing campaigns, taking a bespoke video content approach continued that tradition of thoughtful consideration. For Ralph Lauren Polo's first ever TikTok franchises, I concepted multiple initial social-first creative approaches — a match cut content of the 30+ Polo shirt colors, and a series of "ways to wear" styling videos, showcasing five looks per model, focusing on the versatility of the Polo shirt and edited for a social media audience.