Ralph Lauren
The Polo Shirt

Campaign art direction
Social video campaign direction
Design direction

2021

In celebration of the 50th anniversary of the iconic Polo shirt.

First introduced in 1972, the Polo shirt is a signature pillar of Ralph Lauren style. Now with over 32 colors to choose from, we created a campaign celebrating the diversity and longevity of the style, heroing the wide array of colors as well as the many ways to style and wear a Polo.