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An overarching campaign celebrating the 50th anniversary of the iconic Polo Shirt, a pillar of Ralph Lauren style.
First introduced in 1972, with over 32 colors to choose from. We created a campaign celebrating the diversity and longevity of the Polo Shirt style, heroing the wide array of colors and many ways to style and wear a Polo in a campaign for men, women, and kids
Campaign art direction
social video direction
CREATIVE DIRECTOR: DAVE OSCROFT
Photography: Stas Komarovski and Joel Griffith
Director: Steven Brahms
DP: Garret Hardy Davis
Editor: Drew Blatman
Producer: Devon Reitzel
PM: Josue Rivas
An overarching campaign celebrating the 50th anniversary of the iconic Polo Shirt, a pillar of Ralph Lauren style.
First introduced in 1972, with over 32 colors to choose from. We created a campaign celebrating the diversity and longevity of the Polo Shirt style, heroing the wide array of colors and many ways to style and wear a Polo in a campaign for men, women, and kids
Campaign art direction
social video direction
CREATIVE DIRECTOR: DAVE OSCROFT
Photography: Stas Komarovski and Joel Griffith
Director: Steven Brahms
DP: Garret Hardy Davis
Editor: Drew Blatman
Producer: Devon Reitzel
PM: Josue Rivas