Lunya Good In Bed Campaign

ART DIRECTION
DESIGN
BRANDING
VIDEO EDITING
MOTION DESIGN

Good In Bed* — It can mean a lot of things.

Art direction for Lunya’s campaign and anthem video, ‘Good In Bed’ — aiming to elevate the brand's product offering through the lens of sleep (or other self-care) routines.

Centering the Fall '21 product line, with a focus on new fabric offerings, the campaign leans into the playful with the tagline ‘Good In Bed,' asking our cast of muses to share what ‘Good In Bed’ means to them.

Video shot by Erynn Lamont. Stills by Katie McCurdy.