Spotlighting four women from around the world as a part of Levi's ongoing women's empowerment platform for International Women's Day.

Our team sought to establish a creative direction aiming to change the behavior around how we spotlight women’s accomplishments and accolades by removing the use of gender qualifiers or labels. We cast four women from around the world to share their stories.

The campaign was shared by 32 regional Levi's® markets, and drew over 50 million organic impressions.